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Colour Pallete on Presentations for Different Target Audiences

How much attention do you pay to the colour palette when you attend a presentation? 

You might think that the colours are not that important or attention-catchy for you in a presentation, but this is not the case for your subconscious. Colours influence our mood deeply, although we might not always be aware of it.

As humans, we are quite visually driven, and we associate colours with a whole range of emotions. Colours enable us to enjoy our setting, pay attention to a certain object, or sometimes have negative feelings about an idea. 

As you can guess, choosing the right colour palette is also extremely significant for visual communication in the business world.

Here we will give you some tips on how to choose and design your presentation colour tones depending on your target audience. Thanks to the right colour palette, you can convey the message you want.

Starting with the Basics

Red, blue, and yellow are known as primary colours since they cannot be obtained from a mixture of each other. Green, violet, and orange are the secondary colours. With these six more sophisticated colours are created. 

Here we are interested in the temperature of the colours as this classification is very essential for targeting your audience in a presentation.

Raising Trust: Cool Colours

Cool colours are mainly green, blue, and purple. They are known to evoke calmness. In the business world, they have become associated with intelligence, professionality, and stability. Therefore, cool colours are the most suitable for presentations in which you want to exhale a sense of trust and professionalism.

Are you trying to convince a new potential customer to be your business partner? Then you can include nice tones of cool colours in your palette. 

  • Blue is one of the most popular tones in branding, it gives authoritative and serene vibes. 
  • Green is a great choice for health and any business marketing idea relating to sustainability. 
  • And purple is reminiscent of power and luxury. Tones of purple are usually attractive to women, so purple would work if you are introducing a product for the beauty sector.

This article may interest you: Six Common Problems While Preparing Presentations, and Their Solutions

Driving Action: Warm Colours

Tones of red, yellow, and orange are known as warm colours. Being intense, attention-catchy, and sometimes cheerful, these colours are associated with excitement, energy, and passion. Warm colours are ideal in a presentation if you want your audience to take action, i.e, to buy your product.

  • Red evokes a sense of urgency by stimulating the senses and raising appetite, heart rate, and blood pressure. 
  • Yellow and orange are also used to encourage customers, orange is associated with creativity, and yellow is happiness and warmth. 

If your target audience consists of young or energetic people, warm colours would be especially catchy for them.

Warm colours exhale positivity, so they are also ideal for motivating or inspiring your audience. Moreover, it is a good idea to combine warm colours to strengthen the message of your presentation. But you should choose the right tones and shades to balance their intensity, just not to exhaust the audience with colours that are too flashy.

Context-Dependent: Neutral Colours

Neutral colours can be exemplified as black, white, and shades of brown, gray, and beige. They can be used to create a sense of professionalism or neutrality. Neutral colours also tend to look warmer or cooler, depending on their undertones.

In a presentation, neutral colours evoke elegance and simplicity for your audience. Furthermore, they can be combined with almost any colour. Combining multiple neutral colours with a bright colour, for example, black, grey, and yellow, would be a good idea since it will create a contrast and highlight certain points in your presentation.

Finding the Right Palette

Here we mentioned the dominant ideas, but the presentation design is more complicated. If you know your message clearly and have a grasp of the basic trends, you are ready to combine colours in the most aesthetic ways. 

Some options you have are monochromatic colour composition, which means different shades of a single colour. Using complementary colours, such as blue and orange, purple and yellow, is another popular style, such as blue and orange.

Despite these common and conventional ideas of colour in the business world, it is important to note that colour psychology varies across cultures, genders, and individual experiences. For example, environmental sustainability is surely reminiscent of green; but for some other audiences, green is associated with money and the finance sector. In this case, you should know your audience well to choose the best message for them.

Moreover, if you are representing your brand in your presentation, choose a colour palette that aligns with the visual image of your brand and your position in that brand. This move will make you look diligent.

Colours affect our perception in highly sophisticated ways as their impact on business is also proven in various pieces of marketing research. Following this, professional presentation colour choices should be also context-dependent. 

The key to making a creative and effective colour palette choice is to think about your audience well and to improve yourself with trends in design if you are preparing presentations frequently. If you want to get support from us for your presentation designs, contact us and let’s talk.

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