With its annual Sales Team Meeting, Asahi introduced the latest products and reviewed retrospective sales and marketing data with their team. As with all presentations containing data, the most critical point of this project was to make the data comprehensible, catchy and interesting.
With the power of data visualization techniques, we ensured the data was delivered most effectively. We also used warm colors to encourage and inspire the sales team to act. Warm colors that balance with Asahi's corporate blue tones have added vibrancy to the event while representing the team spirit.
In designing textures and icons, we referred to the natural texture of beverages, which fall under the products category. The photos fostered the relationship between the sales team and the products by highlighting the target audience and their expected emotional response.
