A presentation that responds to next-generation customer expectations is built not just with information, but through experience. When we looked at the retail sector, we recognised a similar evolution — today, retail is not just about selling products, but also delivering experiences. This insight became the foundation of our approach while developing the Borusan Oto Retail Next presentation.

Our goal was to move beyond a traditional, information-driven presentation structure. We began by mapping out the impact we wanted to achieve, then simplified complex structures and carefully planned the visual hierarchy. A design language that is easy to navigate, fluid in storytelling, and fully integrated with the corporate identity ensured brand consistency from start to finish. All design components, throughout every stage, were constructed to guide the target audience to the subsequent phase in the story. Corporate colours, typography, and original graphics were unified into a strong visual language that reflected the prestige of a brand like Borusan.

Transitions supported by animations added dynamism, while the content architecture provided clarity and persuasive power tailored specifically for executives. As a result, the final presentation did more than just convey a message — it brought Borusan Oto’s retail vision to life, transforming it into an immersive and compelling experience for the audience.