Zorlu Holding announced their updated vision, updated as Akıllı Hayat (Smart Life in Turkish), with a launch in Turkey and globally. Following the company’s renewed approach, we preferred a modern and dynamic visual language for the launch presentation. Pink and purple were used to support this language.

An imaginary structure designed in a dynamic way, far from monotony, enriched the presentation with illustrations and photographs. In addition, we reflected the themes of differences and diversity in icons, illustrations, and textures to reflect Zorlu Holding’s reimagined vision. In our presentation design, we intertwined independent elements instead of focusing on corporate identity.

We used data visualization techniques to clarify the roadmaps, strategies, and objectives within the vision and to convey them in a memorable way. That said, we supported Zorlu Holding in conveying their messages strongly and impressively.