Explainer videos help you make public how your products and services can make life more comfortable or enrich experience attractively. Explain how to solve a problem, draw attention, be useful, and achieve your goals!
To succeed, the explainer videos you use while addressing your audience on the stage need to show that you care about the audience. An explainer video that says, “I know what you need!” can reach all goals if it has quality and useful content, that is, it meets a need.
Design a presentation out of the box and don’t forget to catch the age. The age when we use a straight narration, and the keywords reflected on the screen terminated a long time ago. The digital age requires the use of more technology in presentations. Explainer videos are an essential part of this technology.
Reveal your difference with the explainer video trends in 2020!
Simplicity has been one of the most indispensable trends of marketing efforts recently, and it seems that it will continue to maintain its throne. This trend also has an important role in the presentation world. In an age where people can easily access the information with a smartphone, you should strive to strengthen your narration and give information.
On the way to achieve simplicity, it is essential to stay close to the main message. You can take advantage of simple images while giving the message — for example, simple shapes.
Squares are handy to give the message of balance and stability while straight lines, for power and efficiency. Using these simple forms creatively is the key to success by simplicity because you will reveal your difference with creative touches in explainer videos. Avoid chaos and be creative when preparing an explainer video for your presentation in 2020.
Even though we live in the digital world, your audience wants to see more humane touches in the digital environment. Hand-drawn illustration cut out for it! At this point, we need to talk about animation. You can quickly make explainer videos with user-friendly hand-drawn illustrations and simple animations.
Moreover, in these videos, you have the chance to open the doors of your creative world to the end and perform powerful works. A well-thought scenario and high-quality illustrations surely increase the success of your videos.
Rich animation and illustration with actor participation turn into a whole new experience, helping you convey your message effectively. By combining different techniques skillfully, you can steal the audience’s heart.
The power of storytelling is increasing day by day because the stories appeal to people’s feelings. Stories that have survived for centuries are the most crucial indicator of this. It has been long since these stories ceased to be peculiar to the literary world and started leaving magnificent traces in the marketing universe.
Regardless of the content, transform the information into a story. A story will help you be unforgettable and create a strong effect. In this way, knowledge transfer becomes an experience. As we will talk about in more detail, people want to go through experience by getting rid of the numbing effect of digital.
For storytelling techniques, check out this article.
We love technology, but we want it to give us a whole new experience. Therefore, the rise of the use of augmented reality in presentations continues in 2020. Magnificent augmented reality technology is an indispensable part of explainer videos.
With augmented reality, we digitalize the audience’s physical space. This tool leads to the establishment of a bond that we cannot find anywhere else. The digital world meets the real world, allowing for a unique experience.
For more information about this: 5 Technologies That Lead The Future of the Presentation World and How To Use Them (With impressive videos)
In an age when we see interactive series on TV, using interactivity in your explainer videos seems to herald success in the presentation. Interactive videos, rising rapidly among the explanatory video trends in 2020, create a personalized environment.
A personalized video means more benefits and more engaging content. You can make use of video presentation by combining two useful elements of the video presentation with a good script and preliminary work. The active audience allows you to achieve your goals in return while expecting much more from you.
Check out our article for interactive presentations and more.
Think about your own watching experience. Now we all want to get information quickly. If you don’t offer a lot of fun and unique experiences, the chances of keeping the audience’s attention on you are very low. In this case, for example, if you have a short time on the stage, you should use quick content.
How can you deliver your message in the fastest and most effective way? You should never forget this question while preparing short content. Therefore, although it may seem simple, you should consider well what you could take out when preparing short content.
Video presentations are very effective in 2020 but need to be used correctly. Knowing the trends of the day and preparing appropriate content help you reach your targets.
You should convey the message you want to deliver most simply. Giving the audience a real experience and completing the presentation at the fastest pace are two of our priorities when designing the presentation in 2020.
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