TEB CIO Mehmet Ali Cer made a presentation on the blockchain applications on 4 May 2018 within Forum Istanbul. Targeting to make a difference with this presentation, TEB requested a presentation design foregrounding the images and gave the titles to be used throughout the presentation. This is how the process started.
This presentation on blockchain was supposed to reflect the digital world by nature. For this, content was supported through photos manipulated with textures and colours. With the touches depicting the digital world, the blockchain theme was integrated in the design of each page. TEB's corporate colour, green, was used on gray backgrounds throughout the presentation. The minimal colour pallet close to monochrome created an elegant and trustworthy stance for the audience.