A globally known adventure race, Lycian Challenge Adventure Race was organised in Lycian Way in Fethiye with the attendance of over 100 athletes in 8 different areas in the year of 2014. Lasting four days in a row, the race was very important, as it was a good chance to advertise the Lycian Way across the world.
At the beginning of the corporate identity project for Challenge Adventure Race 2014, organised with Aegean Development Agency at a fast pace, the inspiration was the nature that is an irreplaceable part of both Fethiye and the race itself. Geometric forms and colour palette in logo design served as a device for representation of the adventure between nature and human. The project included corporate document, banner, brochure, sponsor presentation and also a trailer in Turkish and English using the amateur frames from the events in the previous years. The dynamic brand identity represented Lycian Challenge Adventure Race 2014 in Turkey and across the world.