Grundfos conducted a successful project to strengthen the relationship with its target audience through webinars it organized during COVID-19. In parallel with the concept determined within the scope of the project, a holistic design emerged.
Webinar visuals, social media announcements and animation, as well as webinar presentation drafts were prepared, following the footsteps of corporate identity. The corporate colour of the brand, navy blue, was used together with different shades of grey to create a formal line, while sincere communication was built with the smiling real human faces. Thus, a functional balance was created between corporate and emotional ways to contact.