The brand image of Fuse Tea, one of the most popular products of Coca-Cola Company, was introduced with a special event for franchisers and sales team. The presentation designed for the event was prepared in parallel with Fuse Tea's new brand image. Using a photo manipulation technique, a colorful and energetic presentation emerged.
While the iconographic language of the presentation design was used in accordance with the brand character, an image close to the usual language of the product segment was preferred. In a limited time frame of only five days, the project was completed and it managed to represent Fuse Tea with the best of energy and graphics.
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