Capatect as a leading brand in insulation sector by BETEK Paint, one of Turkey’s important companies, which is mostly known with its sub-brand, Filli Boya brought together franchisers and painting professionals in an organization. Within the scope of the Roadshow event held in 5 big cities in Turkey and introducing the innovations of Capatect, presentations of Insulation Group Marketing Director Isil Aksoy, Insulation Group Executive Vice President Taner Soner Şahin and Insulation Group Technical Director Bülent Eriman were designed.
A visual language was used in parallel with the logo, invitation and other applications designed exclusively for the event, rather than following the product’s corporate identity. In the presentations, a color palette dominated by red color was preferred. In addition, solid and stable fonts and icons strengthened the design.