For Ayata Turkey's well-known and loved electronic music and cultural festival, a festival poster, line up poster, social media visuals, artists’ social media visuals, ticket, festival wristband and many more were designed to be used in the marketing efforts. In the light of the unique style of the festival with an Anatolian Shamanism theme, earth colours representing nature and creation were preferred.
In order to represent the natural appearance and nature itself, the colours in the background were scattered with a 'splash' technique. Symbols representing Anatolia and shamanism, creation, existence and immigration were utilized. The slogan fonts were chosen with a soft-line to be harmonic and at the same time as a modern touch to emphasize electronic music. The orange hues in the background is designed to represent the sun, the blue for sky and the brown for soil in an abstract sense. Thus, a design embracing the festival was achieved.
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