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7 Reasons to Choose Video as Your Next Presentation Medium

On YouTube, the world’s second most used search engine, the users upload 400 hours of video in a minute. One billion hours of YouTube video is watched per day. There is a crucial factor in the success of the platform: YouTube only offers video content.

Videos that create a strong visual impact and help convey the message correctly are among the efficient actors of the presentation world. There are many reasons to use video in your presentation. We will focus on a few of these for you.

1. Simplify complex ideas.

Sometimes you find it challenging to explain the ideas you want to convey as simple as you wish while you are on stage. Texts and words, if used alone, can give different meanings to your efforts. Your message may be incomplete.

On the other hand, simply designed goal-oriented videos can be the protagonists of your presentations, to describe the connections and results between different elements fluently and descriptively. Videos can explain concepts where text and photos cannot be sufficiently clear and simple to express.

2. Get out of the box.

Reading, listening, watching can be enjoyable activities by themselves. However, when it comes to presentation, it is useful to use different techniques together. Avoid monotony to keep the audience’s attention entirely on you because the presentation has to make an experience possible more than delivering a message directly.

Identify an unexpected, energetic flow that doesn’t come across at any moment to give the audience experience. Videos supporting verbal storytelling can be an excellent example of this exciting flow.

3. Address more senses.

One of the most important reasons for using a video presentation is that it gives the audience a chance to address multiple senses. These are the senses of vision and hearing. Some people can quickly grasp by reading or listening, but others need something more. You can make the entire audience understand the message you want to give when you address more senses. When videos contain sound and text as well as accurate visuals, they can provide the audience with an unforgettable experience.

4. Clearer information in a shorter time.

The human brain can visualize graphics content and videos thousands of times more than just text. Although this is not surprising, it is essential to underline why you should use video in your presentation. You will have a certain amount of time on stage. Video presentations are one of your most effective assistants to give the message without losing any meaning.

5. Make a lasting impression.

Making a lasting impression is one of the most desired results for all presentations, from in-house presentations to product launches. Video presentations will help you with the features as mentioned earlier such as appealing to more senses, visualizing and transferring information in a short time. A powerful video stays in mind for a long time.

6. Build emotional bonds with the audience.

Presentations awakening emotions are the most successful ones in achieving their goals. People are exposed to numerous branded content or messages as a result of frequent use of devices such as computers, smartphones, and outdoor advertising during their daily lives. They will ignore all the messages that fail to build emotional bonds. So, emotional communication in presentation design matters. You can achieve this through emotion-appealing videos.

7. Effectively highlight your message.

Videos that combine moving visuals with sound offer technically diversity comparing to still images. This way, you can accentuate your message with sound or image and make sure nothing distracts your audience. In this way, you will highlight your message in a stylish, creative, and practical way.

However, using video in your presentation may not have the desired effect under all circumstances. For this, you need to pay attention to specific points. The following five suggestions will help you create the right video presentation.

Keep your videos short.

Presenters may want to tell everything in their mind when they’re on the stage. However, in this case, they often don’t get the efficiency they’ve planned because people are easily distracted. Even with the best content and design, it’s hard to get people to pay attention to you for hours. This condition also applies to your video. Even the best movies in the world can be tiring for the audience when it’s over two and a half hours. Keep your video short; carefully select your messages.

Make use of an animated background.

When you use a video presentation, you can include an animated background that accompanies your narration. This alternative will keep the attention on the stage and provide an aesthetic appearance. It creates an overall ambiance. Take this opportunity.

Don’t give up on diversity.

People get bored of seeing the same things. They are having difficulty to understand when they are under intense bombardment of information. The videos will help in these moments for the reasons we mentioned earlier. When you are giving full information, you can embody the information with mini video shows or give your audience a short resting time. Use videos to attract attention by diversifying your presentation.

Keep it relevant.

Not every fun video is suitable for your presentation. To be relevant and to support the overall ambiance and basic message of the presentation should be the most crucial goal of your presentation from start to finish. Are you showing a funny cat video in your presentation just because it’s so cute? Then, don’t add a video you see in someone else’s presentation unless it has something to do with your topic.

Long story short

Video presentations support you in achieving your goals. It creates a feeling while ensuring that the messages and information you provide are permanent. Thus, your presentation becomes interactive and has meaning beyond the transfer of information on the other side. Give importance to every second of the video, and feel free to use one of the most well-known technologies to make your presentation productive.

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