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Presentation Samples: 7 Checkpoints for Attractive Presentation Design

Presentation samples are great to guide us prepare good presentations. Close readings of successful works illuminate the way to create an ideal presentation, especially for those who are not much experienced in presentation design.

Here we will study 7 good presentation samples together to find out what to consider while designing a presentation for your own project.

1. Maximize interaction and engagement

One of the biggest challenges in presentations is to maintain the attention of the audience. The good news is that there is a key solution: focusing on interaction and engagement. AGL 2018 Investor Day Event had one of the good presentation samples for this. With the animated screen content and a 3D printed map, they offered an engaging experience to the audience.

This was an event, full of messages about the future of energy. The message was strategic and the audience was high-level financial advisers. Simple design to deliver the message was a great way to simplify the strategy and make it easy to grasp for more engagement. Well, it does not seem possible to create engagement or interaction when the message is not delivered clearly. 

Interaction is not a technical term when it is used for presentation design, but the experience that the audience gets during the event. That is why when you work on interaction and engagement make sure that the audience can understand you well and does not feel like an outsider.

2. Tell a story

Yes, that title has started being a cliché. But it is really critical for the success of your presentation. You are not an encyclopedia or a reader of a list of numbers. At least, you should not be.

Let’s see Kraken History of Bitcoin as a good one among presentation samples. The technique of storytelling was applied to this presentation, which starts with the text “Everything started very simple…” Do you feel how easy it is to chew the content? This is a beautiful beginning, without showing off but embracing the audience. They feel close to the brand and interested in the next sentence within the presentation.

There is no doubt that it is sometimes hard to tell a story, especially when the topic is very technical. However, there is always a way to soften how you deliver the message of the presentation.

3. Deliver the message clearly

We started to talk about the clarity of the message in the first one of our presentation samples. But, we would like to tell more about this as it is crucial. All the purpose of any presentation is to create a desired behaviour in the audience. This behaviour can be a purchase, investment, loyalty, and more. Whatever your message is, it is supposed to create this behaviour.

When the message is ambiguous, you may have unexpected results. Hyperloop One is among good presentation samples. In a confusing marketplace, this project helped the company distinguish itself with the power of clarity. When the audience gets what you mean, they will be more interested in your project and cooperate with the event.

4. Be bold when it comes to visual design

Visual design is a vital part of the presentation along with the content. The visual language will also communicate with the audience. Hence, you need to care about it. Being bold and unique will help you build attractive bridges between your audience and you.

Here is a point to not forget: bold does not have to be extreme. When we say bold, we mean having a soul, a style, being brave enough to add something special, rather than creating a design in the safe areas.

Borusan Holding Gender Lens Press Conference had a very bold design in a quite delicate way. The presentation design for the conference included many colours to highlight the message which is to change the approach to gender. Going beyond the binary way of thinking, enjoy the colours of life considering the gender. In a presentation, using many colours is not the easiest thing, but in good hands, the project was taken good care of.

5. Reflect the character of the brand

This is a must when we talk about a presentation. Imagine a person speaking with another person’s voice or words. It is hard to believe or follow in this case. That is why your presentation should represent the brand with visuals, words and style. The corporate identity of the brand – sometimes the event – is expected to be recognizable from the design. 

The booth visuals for Geely was a great example of this. In the Moscow International Auto Show in 2016, the brand had a presentation design totally parallel to the product’s language. The visuals managed to talk in the same tone as the brand, which was an amazing success. 

Also, we cannot deny that the auto shows have their own vibe and brands need to boost that vibe and be a part of it. The work for Geely was good to engage the brand with the event, as well.

6. Adopt the Digital Era

Time is teaching us a lot. During this Covid-19, we all experienced remote work, remote meetings and more. So what about remote presentations? Webinars are on the go and they are getting more and more popular. Training in all sectors is moving to digital, which makes the presentation design even more important. Why? Because, when we don’t share the room with the audience, it can be harder to keep the attention of them on you.

What you can do is to adopt the Digital Era and consider offering presentations online and follow the rules of the digital. Online and offline meetings are two different concepts with specific rules.

You can see Grundfos Webinar and Online Trainings as a presentation sample. It is simple and clear, which makes it easier to focus on the presentation for the audience. Also, the corporate identity is still recognizable in the design, which reminds the audience of who is the presenter.

7. Find unexpected inspirations

This is a unique and very inspiring project conducted for the Vaillant XCO Marketing Experience Presentation in 2019. The concept of the presentation was “Can we get inspiration from museums to increase customer experience?” So the presentation was also inspired by the museums and for it, the team created attractive visuals in parallel to the brand’s modernist style.

What we learn from this project is that we can find inspiration everywhere. A Sunday walk in the forest, a dinner with friends, a football match, a regular cooking time, whatever! Keep your eyes open and let your creativity find inspiration unexpectedly. That’s how we can think out of the box!

You can contact us for further questions or cooperation for your presentation projects. 

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