Vaillant XCO Marketing Experience Congress

  • Presentation ,
  • Client: Vaillant
  • Creative Direction: Ozgun Ozpinar
  • Presentation Design: Ozgun Ozpinar

XCO’18 Experience Design and Management Summit was held in Bomontiada on 24th May 2018. A dynamic presentation was designed for the event in which Vaillant Marketing Director Hazım Bumin participated with his presentation.

For the presentation in which the marketing experience is defined through “obsession model”, custom illustrations and morph animation technique were used in page transitions. Various factors merged for a presentation sharing the dynamism of the event and attracting audience’s attention.

The usage of illustrations at a minimum level along with the photographic visuals offered an authentic harmony. The photographs used to highlight the messages of the presentation were achieved to become distinct from the monochrome illustrations through graphic factors such as colors, texture and volume. By this way, the presentation design managed to support the flow.

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