An investment committee meeting was held to evaluate the work done in 2017-2018 by TEB Brand Communication Department and to give a briefing on the advertising investments for 2018-2019. A presentation was designed for the meeting to be conveyed by Brand Communication Director Zeynep Demirkol.
It was inevitable that the presentation addressing Executive Investment Management Committee included numerous figures and data. The content in a modern language was placed in a very simplified and explanatory way in the presentation to make the numerous figures clear. In order to create a visual language that embraced the corporate identity, pastel colors were used by maintaining the simplicity of corporate colors and content.